Privacy policy

At socks.com.au, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit our website, make a purchase, contact us or interact with our marketing.

Information we collect

We may collect personal information that you provide to us, including your:

  • name
  • email address
  • mobile phone number
  • billing and shipping address
  • order and purchase information
  • payment and transaction information
  • marketing preferences and consent
  • communications with us

When you use our website, we may also collect information automatically, including your IP address, device and browser information, pages and products viewed, searches, items added to your cart, purchases and other interactions with our website.

Payment information may be processed by our payment providers and we do not necessarily store complete payment card details ourselves.

How we use your information

We may use your personal information to:

  • process, fulfil and deliver your orders
  • process payments and refunds
  • communicate with you about your orders
  • respond to enquiries and provide customer support
  • operate and improve our website
  • personalise your shopping experience
  • prevent fraud and maintain the security of our website
  • analyse website and marketing performance
  • send marketing communications where we have the appropriate consent or are otherwise permitted to do so
  • comply with our legal obligations

Email marketing

If you subscribe to our email marketing, we may send you emails about new products, promotions, offers and other news from socks.com.au.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us at info@socks.com.au.

Unsubscribing from marketing communications will not prevent us from sending you necessary transactional or service communications relating to an order you have placed with us.

Text message (SMS) marketing and consent

If you provide your mobile phone number and expressly opt in to receive SMS marketing from socks.com.au, we may send you promotional text messages, including information about special offers, sales, new products, product updates and other marketing communications.

You may opt in through our website, checkout, a sign-up form or another method where SMS marketing consent is clearly requested.

By opting in to SMS marketing, you consent to receiving recurring marketing text messages from socks.com.au at the mobile number you provide. Message frequency may vary. Message and data rates may apply depending on your mobile provider.

Consent to receive SMS marketing is voluntary and is not a condition of purchasing goods or services from us. Your consent to receive SMS marketing is separate from your consent to receive email marketing.

We use Klaviyo to help manage and deliver our email and SMS marketing. We may provide Klaviyo with information such as your mobile number, contact details, marketing preferences, consent status and information about your interactions with our website and communications for these purposes.

We maintain records relating to SMS marketing consent, including information about when and how consent was provided.

You can withdraw your consent and opt out of SMS marketing at any time by following the unsubscribe instructions provided in our messages, such as replying STOP where this functionality is available, or by contacting us at info@socks.com.au.

We will process valid unsubscribe requests in accordance with applicable Australian law.

Opting out of SMS marketing does not prevent us from sending non-marketing messages that are necessary in connection with an order, transaction or customer service request.

Disclosure to service providers

We use third-party service providers to help us operate our business, website and online store. We may disclose personal information to these providers where reasonably necessary for them to provide their services.

These providers may assist us with services including:

  • website and ecommerce operations
  • payment processing
  • order fulfilment and delivery
  • email and SMS marketing
  • website search and recommendations
  • product reviews
  • advertising
  • analytics and website performance
  • fraud prevention and security

We require service providers to handle personal information appropriately in connection with the services they provide to us.

We may also disclose personal information where required or authorised by law or where reasonably necessary to protect our legal rights.

Cookies and tracking technologies

We use cookies and similar technologies to operate our website, remember your preferences, understand how customers use our website, measure the effectiveness of our marketing and provide more relevant advertising.

Depending on the technology involved, information may be collected through your browser or sent directly from our systems to our advertising and analytics partners.

You can manage cookies through your browser settings and, where available, through the cookie preferences or consent tools provided on our website. Disabling certain cookies may affect the operation of some website features.

Advertising and analytics partners

We work with advertising, analytics and technology providers to understand how our website and advertising perform and to help show advertising that may be relevant to you.

These providers include:

  • Meta (Facebook and Instagram) – including the Meta Pixel, Conversions API and Advanced Matching, to measure advertising performance, understand conversions, build audiences and deliver relevant advertising.
  • TikTok – including the TikTok Pixel, Events API and Advanced Matching, to measure advertising performance, understand conversions and deliver relevant advertising.
  • Google – including Google Analytics, Google Ads and Google Merchant Centre, to measure website and advertising performance and provide relevant advertising across Google services.
  • Klaviyo – to provide our email and SMS marketing services and related analytics.
  • Judge.me – to help collect and display customer and product reviews.
  • Searchanise – to provide website search and product recommendation functionality.

Information we may share

Depending on the provider and the way you interact with our website, information shared may include your:

  • name
  • email address
  • phone number
  • general location information
  • pages and products viewed
  • searches
  • items added to your cart
  • purchases
  • IP address
  • device and browser information
  • other website interaction information

Where supported by the relevant platform, contact information such as email addresses or phone numbers may be hashed before being transmitted to advertising platforms for matching purposes.

Hashing converts information into a coded value before transmission. The receiving platform may use that value to determine whether it corresponds with an existing account, including for advertising measurement and audience purposes.

Server-side sharing

Some information may be transmitted directly from our systems to advertising and analytics providers rather than solely through technologies operating in your browser.

For example, we may use technologies such as Meta’s Conversions API and TikTok’s Events API.

Because these technologies operate server-side, browser settings, private browsing or browser-based ad blockers may not prevent all information from being transmitted. The privacy choices described in this policy continue to apply.

Your marketing and advertising choices

You have several ways to manage how your information is used for marketing and advertising.

You can:

  • unsubscribe from our marketing emails using the unsubscribe link in our emails
  • opt out of SMS marketing using the unsubscribe instructions in our SMS messages or by contacting us
  • manage cookies and non-essential tracking through your browser or any cookie preference tools available on our website
  • manage advertising preferences directly through Meta, TikTok and Google
  • use Google’s available Google Analytics opt-out tools
  • contact us at info@socks.com.au if you have questions about how we use or disclose your personal information

Overseas disclosure

Some of the service providers and technology platforms we use operate or store information outside Australia, including in the United States and potentially other countries where those providers or their service providers operate.

As a result, your personal information may be disclosed to or processed by recipients outside Australia.

Where Australian privacy laws apply to an overseas disclosure, we take reasonable steps as required by applicable law in relation to the handling of that personal information.

Third-party providers also handle information in accordance with their own privacy policies.

Data security

We take reasonable steps to protect the personal information we hold from misuse, interference, loss and unauthorised access, modification or disclosure.

However, no internet transmission or electronic storage system is completely secure, and we cannot guarantee the absolute security of information transmitted or stored electronically.

Accessing or correcting your personal information

You may contact us to request access to personal information we hold about you or to ask us to correct information that you believe is inaccurate, incomplete or out of date.

To make a request, email us at info@socks.com.au.

We may need to verify your identity before providing access to or changing personal information.

Privacy enquiries and complaints

If you have a question, concern or complaint about how we have handled your personal information, please contact us at:

Email: info@socks.com.au

We will review your enquiry or complaint and respond within a reasonable period.

Third-party links

Our website may contain links to websites operated by third parties. We are not responsible for the privacy practices of those websites and recommend reviewing their privacy policies before providing personal information.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, service providers or legal obligations.

Any updated version will be published on our website. We recommend reviewing this Privacy Policy periodically.

Contact us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us at:

Email: info@socks.com.au