Fibre in Focus- Cotton
7th Jul 2026
What is cotton?
Cotton is a natural fibre from the cotton plant, valued for its softness, breathability, and everyday comfort. It’s widely used in socks—but the way it’s processed and constructed makes all the difference in how it performs. Cotton is...
Breathable and moisture absorbing
Helps keep feet dry and comfortable.
Soft on skin
Gentle enough for all-day wear.
Durable
Holds up well with regular use and washing.

Why our cotton socks are better
The difference in quality comes down to the details. From the type of cotton used to how the yarn is constructed, these choices directly impact softness, durability, and overall performance.

Combed cotton instead of carded
Not all cotton is processed the same way. We use combed cotton because it removes shorter fibres and impurities, resulting in a cleaner, softer, and longer-lasting yarn.
Carded cotton
- More affordable
- Slightly rougher feel
- More prone to pilling
Combed cotton
- Smoother and softer
- Stronger fibres
- Reduced pilling over time
Yarn construction also matters.
1-ply cotton
- Lightweight and breathable
- Softer, but less durable
2-ply cotton
- Stronger and more resilient
- Better shape retention
- Longer lifespan
By twisting two yarns together, 2-ply construction creates socks that hold their shape and withstand daily wear far better than standard 1-ply options.
Shop our Combed Cotton styles HERE
High percentage corespun cotton

Our High Percentage Cotton socks use 98% cotton, which is the highest cotton content you can achieve while still maintaining stretch and structure.
This is made possible through corespun technology, where a small amount of stretch fibre is wrapped in cotton. The result is:
- The natural feel of cotton against your skin
- Added durability and flexibility
- Socks that stay up and keep their shape
You get the comfort of cotton—without compromising performance.
Shop our High Percentage Corespun styles HERE
Australian cotton

Australian cotton is known for its high quality, traceability, and responsible farming practices. It’s grown under strict environmental standards, with a strong focus on water efficiency and sustainability.
Our baby socks are made using Australian cotton, offering a soft, gentle, and trusted option for delicate skin.
Shop our Australian Cotton styles HERE
7. Final word
When it comes to cotton socks, the details matter.
From combed cotton to 2-ply construction and high cotton content, these choices define how your socks feel, perform, and last—resulting in socks you can rely on every day.